![]() ![]() As a girl group, the Bratz girls display an unapologetic commitment to adorning oneself boldly, confronting possible judgment head on. In the Bratz world, “natural beauty” is certainly secondary to making a daring statement. It’s no wonder whole Internet communities are developing out of some girls’ aspirations to imitate them.Ī key aesthetic choice that defines the doll line’s look is heavy makeup. ![]() Every look represents a fearless statement of personal style, rooted in self-confidence. ![]() A floor-length tweed jacket might be paired with a teeny cropped tank top and rose velvet knee-high boots, for instance. They exude a fierce, self-assured attitude, something I’d emanate, too, if I had the guts to wear a reflective miniskirt.Ī testament to a first-rate sense of fashion, Bratz outfits are far from intuitive. They are dressed in baggy low-rise jeans with studded belts, ab-baring cropped shirts, pink choker necklaces and chunky Yeezy-inspired sneakers. Yasmin, Cloe, Jade and Sasha, the multiethnic characters that make up the brand’s quartet of girlfriends, stare out at me from under their half-lowered eyelids. Though the brand’s website appears to be in between doll launches, features a slideshow of chicly-clad dolls. Despite Barbie’s monopoly over the fashion doll industry, Bratz products made their own indelible stamp in the world of girls’ toys, and now, on the clothing choices of young women.Īccording to a Fashion Magazine writer, “Bratz have become the underappreciated style icons we never knew we needed.” So what exactly is Bratz style?įor one, the Bratz dolls dress audaciously, unafraid to turn heads with raunchy ensembles. What I can remember from my collection of Bratz dolls is a heap of rubber platform boots, crop tops, fur shawls and cargo pants embellished with chains. Bratz dolls were trendy (and now, trendsetting), their edgy outfits not diluted for their audience of 9-year olds. Defining the Bratz LookĬentral to the 10-inch dolls’ brand image were their fashion-forward outfits. Today, teens and college-aged Gen Zers play dress up by mimicking the Bratz’ street style aesthetic. Still, the dolls made their impact on many girls’ childhoods, in particular young girls of color. The dolls, with their uniform plump lips, heavy eyeshadow and high-heeled shoes were controversial and deemed offensively sultry by some concerned parents. Over a decade ago, Bratz were Barbie’s biggest competitor. ![]()
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